Phantom benefits from Raksha Bandhan, collects Rs 12.78 cr on Saturday

Kabir Khan's Phantom has experienced a huge jump in the collections on Saturday as it raked in Rs 12.78 crore at the Box-Office.

The film got the benefit of Raksha Bandhan holiday as the collections are almost 50% higher than Friday wherein the film collected Rs 8.46 crore. These are positive signs for the film as such jumps are not possible without good audience feedback. Anything above Rs 11 crore on Sunday would ensure a steady run at the Box-Office throughout the week and going by the trend, the film should have a good Sunday there by putting up fair numbers in its weekend.

The film has been made on a crisp budget of Rs 50 crore and the producers have not got much for the satellite rights as such films do not have the potential to garner good television ratings. The film did not fetch a good price for music too due to lack of songs in the film. From the ancillary sources (Satellite + Music) the producer has fetched Rs 15 crore, thus Rs 35 crore still left to recover.

Anything above Rs 60 crore at the Indian Box-Office would make the film a profitable affair for the producers.