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Is Pakistan the third biggest market for Bollywood films? Fawad Khan says YES

Himesh Mankad | Updated on: 14 February 2017, 5:54 IST

Actor Fawad Khan is currently busy promoting his upcoming film Kapoor and Sons, which also stars Alia Bhatt and Sidharth Malhotra. The actor, who is known for his cool style, and has created an enviable fan base in India, feels that Pakistan has a sizable market for Indian films.

When asked about the kind of fan following Bollywood actors and Bollywood films have in Pakistan, he said,

"I think Bollywood actors have a big fan following in Pakistan. People go out in large numbers to watch Bollywood films. I think Pakistan is a sizable market for Indian films and if I am not mistaken, it is the third largest market for Bollywood as of now.

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There is a great viewership for Indian films in Pakistan but the only problem is that there are not many theatres in Pakistan. Films in Pakistan get a longer run if it is liked by people as opposed to India where films run for two weeks and then out. In Pakistan, a film runs even a month after its release. I hope the number of theatres in Pakistan increase which will expand the market further."

The actor also revealed that there is a lobby of people that is jealous of the success of international films in Pakistan and that's the reason they oppose their release.

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"Pakistan has a growing film market and a certain lobby would like to say that competition is affecting us but there is another section of people who will encourage the release of Indian films as that will help Pakistan improve its economy. People are coming to the theatres in larger numbers now as we are screening international films in Pakistan. Otherwise, the theatres will be shut," explained Fawad Khan.

Kapoor and Sons releases on 18 March, 2016.

First published: 12 March 2016, 11:43 IST
Himesh Mankad @himeshmankad

Himesh Mankad is an entertainment journalist who has a B.Com degree from Narsee Monjee College, Mumbai. He prefers covering Bollywood and loves good stories and music. When not watching movies, he can be found on a cricket field strutting his stuff.