The report of IPL Brand Valuation of IPL has gained an increase in the overall brand value from US$ 5.3 billion in 2017 to US$ 6.3 billion in 2018.
The annual report compiled by Duff & Phelps and has seen a surge at a compounded annual growth rate (CAGR) of 18.9 percent.
According to the reports of Indian Express “Star India’s broadcasting rights deal was a game changer that put IPL on par with some of the biggest sporting leagues in the world (on a fee per match basis),” Varun Gupta, Managing Director, Duff & Phelps was quoted as saying in the press release.
“The change in content consumption, the influx of over-the-top (OTT) and digital viewing platforms and increased support from advertisers, broadcasters and sponsors have given the IPL greater significance in terms of brand value.”
With the third season in a row Mumbai Indians continue to tops the chart with brand value of 113.0 million dollars. While KKR are in second place with a brand value of 104.0 million dollars.
The two-year ban imposed on Chennai Super Kings (CSK) and Rajasthan Royals has had some bearing on their brand values.
IPL 2018 saw a new broadcast partner in Star India who paid the Board of Control for Cricket in India (BCCI) Rs 16,345.7 crore for the rights over the next six years, the report said
MS Dhoni led Chennai Super Kings went on to win their third IPL title this year.