Decoding Raees: The Shah Rukh Khan film is profitable for producers but not for distributors

Excel Entertainment's Raees is about to end its run at the Box-Office at collections around Rs 136 crore. The Shah Rukh Khan film opened with a bang across the country however after recording good collections in the extended weekend, the film failed to carry the momentum forward.

The movie did find limited appreciation from the audiences however the same was not enough to sail it past the Rs 150 crore mark at the Box-Office. Shah Rukh Khan's stardom has enabled the film to do decent business in its lifetime run.

On table, the producers made a massive profit by pre-selling almost all the rights. While Distributor, Anil Thadani got the film on commission basis, he sold it further to various sub-distributors the cumulative total of which comes to approximately Rs 70 crore. While most of them just managed to break even, there are a few sub-distributors who entailed losses.

There is a reasonable return on investment for the producers but the distributors and sub-distributors failed to make any sort of profit from the gangster drama, which was not expected.