Meru Cabs launches carpool service

Meru Cabs, the taxi-aggregator company, has now entered the ridesharing sector with its new service - CarPool. While Ola and Uber are both competing for dominance in the cab service sector, Meru seems to have identified a lucrative, potentially $15 billion market in carpooling.

"The CarPool initiative aims to encourage a simple act of reducing the one-person per vehicle issue through a communal effort of sharing a ride with another person headed in the same direction while offering convenience and economy of travel," said chief executive Siddhartha Pahwa.

As per the service, drivers would have to submit driving license details and their Aadhar unique identity number for verification. Once this is done drivers can sign in through their Facebook IDs.

Meru has adopted the PayTM wallet as the method of payment for the service.