Congress vice president Rahul Gandhi will begin his Uttar Pradesh poll campaign from Deoria in eastern Uttar Pradesh on 6 September.
He will embark on the 2,500 km-long Kisan Yatra from Deoria to strengthen the party and end its 27-year exile from power in the politically important Uttar Pradesh, reports News18.
"My yatra from Deoria to Delhi starting September 6 is a campaign to secure the rights of the poor, farmers and labourers in government resources," Rahul's office said in a tweet.
Sharing schedule of Day1 of Kisan Yatra. Watch this space for updates on day to day schedule as Yatra progresses pic.twitter.com/i4KpWhsbbb— Office of RG (@OfficeOfRG) September 3, 2016
The 'Deoria to Dilli yatra', which will start from Panchlari Kritpura village, will be marked by a door-to-door campaign of collecting 'Kisan Mangpatras' (charters of farmers demands), one-to-one interaction with farmers through Khaat (cot) Sabhas, a concept similar to Prime Minister Narendra Modi's 'Chai Pe Charcha' during the 2014 Lok Sabha polls, and roadside meetings.
Rahul will also hold road shows at various places during the yatra.
On the first two days, Rahul will cover Kushinagar, Gorakhpur, Sant Kabirnagar and Basti besides Deoria.
Schedule of Day 2 of Kisan Yatra Wednesday, 7th Sept pic.twitter.com/XU1oKPZZU1— Office of RG (@OfficeOfRG) September 4, 2016
A team of national spokesmen will also be stationed in Lucknow to apprise the media of the developments.
Sharing the schedule of Day 3 of Kisan Yatra Thursday, 8th Sept pic.twitter.com/j53lfAeLUD— Office of RG (@OfficeOfRG) September 5, 2016
Rahul Gandhi and the Congress party have apparently learnt a lesson from the humiliating defeat in the 2014 Lok Sabha elections.
One of the reasons given by the A.K Antony's report was that Congress's Muslim outreach has alienated Hindu voters and the party had suffered an image of being an appeasement party. The report came out after 2014 Lok Sabha election.
According to reports, behind this campaign is also political strategist Prashant Kishor's formula that Congress could bounce back if Brahmins are wooed. The last Brahmin chief minister from the state was ND Tewari and this was precisely the rationale behind making Sheila Dikshit the chief ministerial face.
--inputs from PTI