Handwoven textiles are definitely in focus right now in India, but it could be dangerous if it is only a trend -- like most other things in fashion -- says designer Payal Khandwala.
"Handwoven textiles must be incorporated into the industry in a more responsible way, one that is sustainable and long term. That requires commitment and a belief in these products and long term support," Khandwala told IANS on the sidelines of Textile India 2017 here.
She also feels that creative awareness about handlooms will come naturally to consumers once they start inquiring about the same.
"I think creating awareness is a work in progress and we are definitely heading in the right direction. Having said, that we have a long way to go... We must become a more discerning consumer -- one that asks more questions, consumers that invest in sustainable and responsible fashion, pick slow fashion, support our craftsmen over dispensable high fashion. This will take time but hopefully we will get there," she said.
Textiles India is an annual event with the objective to connect and collaborate with global manufacturers, investors and buyers. It is positioned as the first ever global B2B textiles event in India.
As part of the exhibition, there were two fashion shows that are curated and produced by IMG Reliance Industries Ltd -- Evolution of Textiles of India and The Indian Handloom Show. Some known fashion designers, including Khandwala, showcased their collections at the platform.
"It's a small representation of our pret line of exclusively handwoven silks from Bhagalpur. Our distinct silhouettes of palazzos, draped tunics and structured jackets in our signature jewel colours, sapphire blue, citrine, chartreuse and ivory.
"Our Tachi brass accessories are inspired by the Make in India campaign, so the lion motif becomes central to our India Modern story and also a perfect fit for this stage," she said.
Khandwala feels such platforms will give opportunities to people.
"I think it makes the channels between these different sectors of the industry more seamless. If there is access, opportunities will arise that will make business possible. The more we put our strengths on the map, the more credibility we can get as a clothing industry," she said.
Currently, she is busy with her handwoven sari collection.
"We're focusing on handwoven saris. We have always developed some since we launched the label but have never been able to concentrate on it comprehensively. For now the plan is to give our sari wearing customer more choice within our brand and our design DNA," she said.