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Decoding Shivaay: Ajay Devgn's film is an average grosser; here's what the numbers say

Himesh Mankad @himeshmankad | Updated on: 11 November 2016, 18:28 IST
shivaay box office - himesh

This year's big budget Diwali Bollywood release, Shivaay, is looking to end its lifetime run at the Box Office with collections close to Rs 97 crore. The Ajay Devgn film fared the best at mass centres in India, while the performance at multiplexes in metros was not up to the mark.

Our Prediction

Catch had previously predicted that the action thriller would rake in Rs 90 crore at the Box Office.

Also Read:Here's how we think the Ajay Devgn's Shivaay will fare at the Box Office.

Despite having recorded lower collections than Ae Dil Hai Mushkil - which also released on the Diwali weekend - Shivaay managed to register higher footfall owing to the low ticket prices at the mass centres.

Devgn has been vocal about the film being his most-ambitious project yet. Shivaay was shot in the mountains of Bulgaria - which added to the budget of the film. The film recorded most of its business at the Gujarat, Rajasthan, CI, CP and Uttar Pradesh centres, which are the core Hindi film belts for Bollywood.

Also Read: Watch Shivaay because it is a good film and not because of my hard-work: Ajay Devgn

Decoding the number game behind Shivaay

Expenditure

Cost of production: Rs 90 crore

Print and publicity: Rs 15 crore

Total expenses: Rs 105 crore

Revenue:

India Box Office: Rs 97 crore

India theatrical share: Rs 45 crore

Overseas share: Rs 2 crore (Approx)

Satellite rights: Rs 40 crore (Ajay Devgn's deal with Star Network)

Music rights: Rs 10 crore (T-Series)

Ancillary sources: Rs 10 crore

Total revenue: Rs 107 crore

Profit: Rs 2 crore

Return on Investment: Rs 1.9%

Verdict: Below Average

Also Read: Shivaay Box Office: Despite poor reviews, Ajay Devgn's film has a decent show at the ticket window

Shivaay garnered negative reviews from the critics. However, the audience word of mouth was mixed. While the collections appear to be low, this is only a direct result of the high costs. Although Ajay Devgn recovered the investment, the film entailed losses in terms of the distribution in a few circuits. The cost of production of Shivaay does not include Ajay Devgn's acting and direction fees since he is also the producer of the film. Had he taken Rs 35 crore in acting fees, Shivaay would have been a major loss maker for the actor.

First published: 11 November 2016, 16:56 IST
 
Himesh Mankad @himeshmankad

Himesh Mankad is an entertainment journalist who has a B.Com degree from Narsee Monjee College, Mumbai. He prefers covering Bollywood and loves good stories and music. When not watching movies, he can be found on a cricket field strutting his stuf...

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