Traffic: Content is slowly taking over Bollywood superstars, says Manoj Bajpai

After Aligarh, Manoj Bajpayee is busy with the promotions of his upcoming content-based thriller, Traffic, directed by the late Rajesh Pillai.

In an interview with Catch, Bajpayee revealed that the concept of super-stardom is slowly losing its charm with content-oriented cinema doing well at the ticket window.

He said, "Content is slowly taking over superstars in Bollywood. See Neerja, Airlift, Aligarh; they all are content-driven films. After five years, things will be completely different."

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Manoj also believes that it is essential to cut down the promotional expenses as promotions barely help a film sustain and win over the audience. The actor explained, "The promotional campaigns too have slowed down in the last few years. Initially, stars used to be all over the place, but now things have changed.

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Even the big films now are merely promoted in Mumbai and Delhi. We have learnt our lessons and I think we have to cut down the promotional expense and depend a lot on social media as it is a weapon which is very strong. It is a very powerful medium to promote a film."