Sale of air-purifiers rises rapidly as Delhi chokes on smog

As Delhi-NCR chokes on post-Diwali pollution, demand for air purifiers has spiked with manufacturers such as Eureka Forbes, Blueair, Kent RO and Panasonic expecting an up to four-fold jump in sales.

The makers are witnessing a sudden surge in the sales after Diwali as particulate matter levels have crossed far beyond desired limits.

Shapoorji Pallonji Group firm Eureka Forbes, which is the segment leader with an over 40 per cent market share, admitted that sales have shot up sharply.

"Sales have increased multi-fold but since this is a closed but competitive category, sales numbers cannot be divulged," Eureka Forbes CEO Marzin R Shroff told PTI.

Expressing similar views, Kent RO Systems chairman Mahesh Gupta said consumers have been affected by the rising air pollution and sales have jumped as people want to get relief from it.

"There has been a sudden surge post Diwali in sales of Air Purifiers. We have sold about 100 pieces in last 2 days. We are hopeful that this demand will increase in near future," Gupta said.

"If pollution continues, then sales might increase. At this moment, getting relief from this vicious circle is the priority. So, if government can take steps to reduce pollution then that will be a real help."

Echoing similar sentiments, Panasonic India general manager-water purifier and air purifier Syed Moonis Ali Alvi said, "With persistent smog over Delhi since Diwali, and increasin