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Preethi Kitchen appliances unveils iconic-a new revolutionary wet grinder

News Agencies | Updated on: 11 October 2017, 17:20 IST

The festive season is here to celebrate the joy of family, friendship and festival. It is the time to spruce up your home and kitchen to welcome the festival of lights.

This Diwali, Preethi Kitchen Appliances brings cheer with a grand surprise, Iconic-a unique Table Top Wet Grinder with a five year warranty and host of attractive features.

Encompassing a number of revolutionary technologies, Iconic is all set to raise the bar in the kitchen appliances industry. At the heart of Iconic lies its patented bi-directional grinding technology which saves 25 percent of grinding time and retains 20 percent more nutrients compared to regular methods of grinding. Complemented by the advanced ventilation technology that keeps the batter cool, Iconic will retain the authentic taste of dosas and idlis.

Additionally, Iconic integrates pyramid vipers that enable uniform grinding of the batter thereby reducing batter wastage. This is the first grinder with two drums of different capacities that can be interchanged according to different consumer needs. With such innovations, the Iconic Wet Grinder will definitely delight the discerning consumer.

Speaking about the brand, Swethasagar G., Head of Marketing, Preethi Kitchen Appliances, said, "Preethi's products have always addressed the needs of the modern evolving consumer. We rely on three pillars of growth-Quality, Innovation and After Sales Service, which have been the reason for Preethi to sustain leadership among consumers for decades. We believe that our job is not only to provide high quality products to our consumers but to provide an experience of owning a Preethi product."

To further highlight Preethi's focus on consumers, she pointed out, "Iconic is a result of continuous consumer engagement. Through interactions we realised that consumers crave that long-lost authentic taste which was a result of traditional method of grinding the batter in both directions. This insight coupled with the growing concerns about health, gave birth to the Iconic's crux technology. In fact, I think this is the first time that a brand has quantified the nutritional value for an appliance.Iconic is therefore, a fine blend of tradition and technology. So we say EDHULA PAZHASUDHAN PUDHUSU"

Talking about the importance of their home market, Tamil Nadu, she said, "With estimated sales of almost a million in the mixer-grinder category, Tamil Nadu is the second largest mixer-grinder market in India. 40 years of love and support from consumers, has ensured that Preethi has been the #1 mixer-grinder brand in Tamil Nadu, making it an extremely crucial market for us. Hence, we decided to launch Iconic in Tamil Nadu first. We have received tremendous response from our consumers at home, and hope to replicate the same in the rest of our markets."

Adding to the festive fervor, Preethi also announced the launch of its Diwali Sparkling Offers-a bouquet of offers on Gas Stoves and Mixer-Grinders!

Talking about the special offers, Swethasagar G said, "We are delighted to give you more reasons to own a Preethi product through our Diwali special offers. We strongly believe that our consumers will welcome these offers with open arms."

About the new table top grinder range from Preethi:


-Buy Preethi Zodiac Mixer Grinder and take home Trendy Plus Induction Cooktop worth Rs 3,659

-Preethi Steel Supreme Mixer Grinder: Special Discountupto Rs.2,200

-Preethi Blue Leaf Platinum Mixer Grinder: Special Discountupto Rs.2,100

-Preethi Expert Mixer Grinder:Special Discountupto Rs 1,999

-Preethi GalaxyMixer-Grinder: Special Discountupto Rs.1,650

-Buy Preethi Excel Plus Induction Cooktop and take home Non-Stick Tawa worth Rs 800

-Preethi Ember 3 Burner Stainless Steel Gas Stove: Special Discount upto Rs.1,650

-Preethi Jumbo 4 Burner Glass Top Gas Stove: Special Discount upto Rs.3,450. 


First published: 11 October 2017, 17:20 IST