Mukesh Ambani-led Reliance Jio has already disrupted the telecom sector since its launch. If a recent report is to be believed, the company is now planning on launching a VoLTE-capable feature phone, priced below Rs 1,500.
Here's a first look at the possible device:
Twitter user Rajath Kumar shared a video of the feature phone which is possibly the phone Reliance Jio is planning to launch.
The feature phone is a basic phone, which will remind you of the good old Nokia feature phones. It has a standard candybar design, with a display and a keyboard at the bottom.
However, what stands out in the phone are the top four keys meant for Jio users. The keys are dedicated buttons for Jio apps like MyJio, JioTV, JioCinema and JioMusic. These services offer users unlimited access to live TV, movies on demand and music streaming.
Reliance Jio has already sold over seven million of its LYF-branded VoLTE smartphones since January 2016.
As per a recent CMR report, feature phones still outpace smartphones in India. Reliance Jio wants to target this crowd with its feature phone. This would further hit competing telecom giants like Airtel, Vodafone and Idea Cellular.
The sub-Rs 1,500 4G feature phone will further penetrate deeper in the smartphone market.