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Change the rhyme and the stereotype, urges Dove in this edgy ad. Glass ceiling, meet floor

Speed News Desk | Updated on: 9 August 2016, 17:54 IST

Gone are the days when Dove wanted you to wash half your face with ordinary soap and the other half with their own silky product. Dove has grown up, and so should you.

Remember those nursery rhymes you recited out of compulsion and widespread dearth of alternatives? Rhymes like the Pinocchio-in-making, the sugar thief Johnny or the white gentry's version of the perfect little girl - the rhymes we rhymed to were pretty damn atrocious if you think about it.

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Dove, wants you to #ChangeTheRhyme and lord is it about time.

The feminist handle of Being Indian, Blush, which gives us fantastic, edgy, break-the-glass-ceiling-already sort of videos from time to time is in collaboration with the cosmetic giant for this one.

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The ad is timed to perfection in the middle of Rio Olympics 2016, which has seen some of the most sexist NBC commentators and equally sexist headlines.

Chubby Cheeks, dimpled chin/ Rosy lips, teeth within/ Curly hair, very fair/ Eyes so blue, lovely too / Teacher's pet, Is that you?

NO, say athletes sporting bloody faces and spectacular black eyes. We reject that definition too.

Who's in this video:

Table Tennis- Aditi Sinha

Gymnastics- Rutuja Parkar

Coach- Suhas Lohar

Wrestling- Akshita Karkera, Sakshi Shetty

Coach- Alexander Fernandes

Archery- Mrudula Parande

Coach- Subhash Nair

Shot Put- Iccha Priti

Runner- Amruta Satre

Hockey Team: Mary Immaculate Girls' High School

Coach- Nadiya Shaikh

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Watch the ad here:

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Edited by Abha Srivastava

First published: 9 August 2016, 17:54 IST
 
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