India's online fashion destination Myntra is all set to organise a fashion show at Times Square, New York. The show will be organised during the upcoming International Indian Film Academy (IIFA) celebrations on 13th July.
Drifting away from conventional shores, the Myntra fashion show will symbolically ‘unramp’ where the models will express their distinct styles while having fun on the go, walk in groups which is a break from the tradition.
According to reports, the fashion show will have Bollywood showstoppers and the names finalised for the same are those of Dia Mirza and Tapsee Pannu.
Gunjan Soni, CMO, Myntra, said, “The fashion showcase at the New York Times Square articulates our commitment to making global fashion available to our shoppers. The experience of shopping the looks online while the show is on will allow the Myntra consumers to engage with fashion like never before.”