Leading broadcaster Sony Pictures Networks India (SPN) has roped in cricket legend Sachin Tendulkar as its brand ambassador for its sports vertical — Sony Pictures Sports Network (SPSN).
Besides, it also added two new HD channels — Sony Ten 2 HD and Sony Ten 3 HD — to expand the SPSN network to 11 channels beaming domestic and international sporting events in the Indian subcontinent, said a statement.
Out of 11 channels, 5 are SD and 6 are HD channels.
Commenting on the development, SPN India CEO N P Singh, "It is the leader-mindset that has taken us from a single sports channel in 2012 to 11 dedicated sports channels in a span of 5 years. Currently, we are among the largest sports broadcasters in the Indian subcontinent."
The future of sports is multi-sport and therefore, it wants to engage viewers in a multi-sports milieu, he said.
"As SPN's Ambassador for Sports, Tendulkar echoes our sentiment and intent to grow the viewership of different sports," Singh added.