The theatrical trailer and the first song Gerua from Dilwale has already made the right amount of noise for the highly-anticipated Rohit Shetty entertainer.
The hype over the film and its stellar cast will most probably result in a record non-holiday opening for Dilwale - which releases on 18 December.
Since the family entertainer is perfect for television audiences, the fight for the satellite rights of the film has been on for a while now. The Zee Network acquired the television rights for Shah Rukh Khan's last outing with Rohit Shetty, Chennai Express.
This time around, the Sony Network has grabbed the satellite rights of Dilwale for a record breaking multi-crore deal - the highest ever for any film. Officials from Shah Rukh Khan's production house Red Chillies Entertainment, confirmed the news.
Reports suggest that Red Chillies Entertainment have signed a three to four film deal with Sony Network - with Dilwale being the first film to be aired on the television channel as a part of this deal.
Salman Khan too has an alliance with Star Network - who have the exclusive satellite rights for his films till 2018. Films are acquired by Star Network for an average of Rs 50 crore. However, Shah Rukh Khan has managed to set a new record with Dilwale.
Directed by Rohit Shetty, Dilwale stars Shah Rukh Khan, Kajol, Varun Dhawan and Kriti Sanon in pivotal roles. The movie releases on 18 December 2015.