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Salman Khan to promote Tubelight only after Baahubali 2

Himesh Mankad | Updated on: 22 February 2017, 14:58 IST
Salman Khan in Tubelight (Movie Still)

Salman Khan recently wrapped up shooting for Tubelight in Mumbai wherein Kabir Khan had recreated Manali at an urban studio.

Unlike other Salman Khan films, this one involves a lot of post-production to get the authenticity of the Sino – Indian war right. Sources reveal that Khan and his marketing team are planning to have a short promotional campaign for the film that would start only after the euphoria around Baahubali 2 takes a backseat.

Salman, who has always been against the concept of prolonged film marketing, has planned a 40 to 42 days promotional campaign that would begin with a trailer launch in second week of May. Unlike Ek Tha Tiger and Bajrangi Bhaijaan which had a teaser followed by trailer, the makers this time would go the old school way by unveiling the trailer and following it up with a song launch every week.

The movie is confirmed to release on June 23. Tubelight will enjoy an extended 5 day weekend as Eid is expected to fall on Monday, June 26.

First published: 22 February 2017, 14:58 IST
Himesh Mankad @himeshmankad

Himesh Mankad is an entertainment journalist who has a B.Com degree from Narsee Monjee College, Mumbai. He prefers covering Bollywood and loves good stories and music. When not watching movies, he can be found on a cricket field strutting his stuff.