Salman Khan's Bajrangi Bhaijaan premiered on Star Gold and Star Gold HD on 11 October.
The film has shattered all television rating records by a huge margin. Upon its world television premiere, Bajrani Bhaijaan received a television rating of 15.5. The previous record, of 10.9 TRP was held by the Aamir Khan-starrer 3 Idiots.
The marketing team of Star Gold held a massive promotional campaign for the television premiere of Bajrangi Bhaijaan. And the efforts seem to have paid off.
Top 7 world television premiere TRP's:
- Bajrangi Bhaijaan (2015) - 15.5
- 3 Idiots (2009) -10.9
- Bodyguard (2011) - 10.3
- Chennai Express (2013) - 9.5
- Dabangg (2010) - 9.2
- Singham (2011) - 8.7
Ghajini (2008) - 8.0
The satellite rights of Bajrangi Bhaijaan were acquired by the Star Network as a part of their Rs 500 crore deal with Salman Khan.
The film, starring Salman Khan, Kareena Kapoor, Harshaali Malhotra and Nawazuddin Siddiqui, released on 17 July 2015. The Kabir Khan-directorial raked in close to Rs 320 crore at the Indian Box Office and about $28 million overseas.