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Virat Kohli's brand value is way more than ace footballer Lionel Messi!

Speed News Desk | Updated on: 25 October 2017, 17:42 IST
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Indian cricket team skipper Virat Kohli leaves Barcelona's star footballer Lionel Messi behind in terms of brand value. A business magazine recently revealed the list of world's top ten athletes with maximum brand value. Surprisingly, Indian captain Virat Kohli is above ace footballer Lionel Messi and NBA team Golden State Warriors’ Steph Curry.

With the brand value of $14.5 million, Virat Kohli is at the seventh spot in the list revealed by the business magazine. However, ace footballer Cristiano Ronaldo, Usain Bolt, LeBron James and Tennis star Roger Federer lead the list with ace Tennis player Roger topping the list.

World’s Most Valuable sports brands

Events (Revenue per event per day)

1. Super Bowl – $663m

2. Summer Olympics – $419m

3. Winter Olympics – $285m

4. FIFA World Cup – $229m

5. NCAA Final Four – $228m

6. WrestleMania – $195m

7. UCL – $185m

8. College Football Playoffs – $176m

9. Daytonna 500 – $140m

10. MLB World Series – $124m


1. Nike $29.6b

2. ESPN $15.8b

3. Adidas $7.9b

4. Sky Sports $5.5b

5. Under Armour $4.4b

6. MLBAM $2.4b

7. UFC $2b

8. YES Network $1.4b

9. Reebok $800m

10. NESN – $650m


1. Roger Federer $37.2m

2. LeBron James $33.4m

3. Usain Bolt $27m

4. Cristiano Ronaldo $21.5m

5. Phil Mickelson $19.6m

6. Tiger Woods $16.6m

7. Virat Kohli $14.5m

8. Rory McIlroy $13.6m

9. Lionel Messi $13.5m

10. Steph Curry $13.4m


1. Dallas Cowboys $896m

2. New York Yankees $688m

3. Los Angeles Lakers $595m

4. Manchester United $564m

5. Barcelona $537m

6. New England Patriots $518m

7. Real Madrid $510m

8. New York Knicks $505m

9. Boston Red Sox $458m

10. Chicago Cubs $457m

First published: 25 October 2017, 17:42 IST