The Anand Milk Union Limited aka AMUL has sent a legal notice to the search engine giant Google for maligning the brand and starting a fake campaign in the name of Amul.
The Gujarat Cooperative Milk Marketing Federation Limited (GCMMF) which owns Amul has said that the platform of Google was used to start a fake campaign against the milk operative company.
The managing director of GCMMF, RS Sodhi, has said that “They (Google) have benefited from Google Search advertising campaigns, which are being misused to scam innocent individuals in the name of Amul in India.”
NDTV reported that “The statement said a series of fake business-to-business (B2B) campaigns regarding Amul Parlors, Distributors” was being circulated through fake websites using Google Search ads since September 2018.”
A statement by Amul said that the Google is using the platform to bring in a business to business fake campaigns against Amul and the company is concerned with it.
The official statement read as “It has been observed, Google Ads platform is allowing such miscreants to use its paid promotion services repeatedly without any background checks and in the process earning revenues from the click based advertising on their page.”
The statement further read, “This has led Amul to issue a legal notice to Google India and goDaddy.com for holding them accountable for misuse of their platform and earning revenues through advertisements (subscription in the case ofAgodaddy.com) on their platform on account of innocent individuals across India.”
The case will now be looked upon in the court and Google might be again behind bars.