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Half Girlfriend, Roposo join hands on social media

News Agencies | Updated on: 3 May 2017, 17:31 IST

Arjun Kapoor- Sraddha Kapoor starrer 'Half Girlfriend' has already struck a chord with the audience for its pleasant music compositions and youthful appeal.

The film, directed by Mohit Suri, has a massive range of different looks on display. Keeping in mind the trendy, glam and stylish looks of Shraddha in the film, the makers have tied up with Roposo fashion social network.

Hence, users and fans can now engage and stay updated on all fashion trends from the movie, through regular updates on the portal. As part of the promotional activities, Roposo will not only deconstruct the looks sported by the actress, which go from sporty to glam, but will also be running two exciting contests around the film, which will also be shared by the lead actress.

Commenting on this initiative, Roposo spokesperson Mayank Bhangadia, CEO and Co-founder, said, "We are happy to be the official social media partner for the much awaited movie - Half Girlfriend, which is already creating ripples for its music and chic fashion. Shraddha Kapoor sports the trendiest looks in the movie, and through this partnership, our users will get a ready access to all the latest style statements by the lead actress. We are certain that this association will attract more viewers to the unconventional love story."

Ruchikaa Kapoor, Head of Balaji Motion Pictures, says, "The strategic association of Half Girlfriend with Roposo organically helps integrate young India's favourite flavours - Fashion & Bollywood! While Shraddha's distinct looks across Delhi, Patna and New York have already set a trend of sorts, we're overwhelmed to give our audiences and fans an exclusive access to it all, through Roposo. Shraddha's fans and other fashionistas on Roposo will be able to exclusively catch all the latest trends shown in the film, and take cues from their favourite actors' looks and wardrobe. Half Girlfriend... full fashion."

Mohit Suri's 'Half Girlfriend' is an adaptation of Chetan Bhagat's novel by the same name, and is schedule to release on May 19, 2017


First published: 3 May 2017, 17:31 IST