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Athiya Shetty becomes 'Princess' for Shyamal and Bhumika at ICW 2017

News Agencies | Updated on: 27 July 2017, 1:40 IST
Athiya Shetty

Bollywood actress Athiya Shetty dressed up in a glittery outfit looked no less than a princess for designer-duo Shyamal and Bhumika's maiden show at India Couture Week (ICW) 2017, here on Wednesday.

The designer duo showcased their new couture collection titled "The Princess's Soiree" and this made their debut on the platform.

"I have always been an admirer of Shyamal and Bhumika and been inspired by Indian art and craft. Seeking inspiration from the rich Indian heritage and history from the ancient culture, Shyamal and Bhumika create couture collections relevant to modern day sensibilities," Athiya told IANS.


"The play of colours and the silhouettes in their designs are stunning and it is my absolute pleasure and honour to be the showstopper for their first ever association with India Couture Week," she added.

Shyamal and Bhumika took inspiration from rich Indian heritage and history and used its precious crafts and artisanal techniques to create couture collections relevant to modern day sensibilities.

"The Princess's Soiree" complimented their last bridal collection, "The Merchant Princess".

"As the unheard story of 'The Merchant Princess' unravels, the grandeur of ancestral roots, eclectic architecture and picturesque panorama of lush gardens is painted before us. She's a living montage of the whimsical things she's witnessed and all the beautiful people that stirred her heart on the way," said Shyamal.

"Taking portions of them and imbibing it on her own panache, that's what she lives for. The story is about her travels from India to Europe and back & the various inspirations she gets influenced with. 'The Princess's Soiree' vaguely borrows from some ancestral stories from their own family from the late 1800s," added Bhumika.

First published: 27 July 2017, 1:40 IST