American e-commerce and cloud computing company Amazon is expected to launch a standalone music streaming subscription service soon.
The service will be offered at US $9.99 per month, in line with major rivals like Apple and Spotify, Reuters reported.
"A music service will further increase the daily interactions between Amazon and its customer base," said former music executive Jay Samit on the company's plan to launch a standalone music streaming subscription service.
Amazon is currently working to finalise licenses with labels for the service, which likely will be launched in late summer or early fall. The new music offering also is intended to increase the appeal of the Amazon Echo, its home speaker, which searches the Internet and orders products from the retailer with voice commands", reads the report.
--With agency inputs