#Modi2: How Narendra Modi upped the social media game in India

Touted as 'India's first social media Prime Minister', Narendra Modi has struck all the right chords when it comes to social media. He is, without a doubt, one of the most connected politicians in the world. Recently, Facebook said that Modi is the second most 'liked' world leader. He is second only to US President Barack Obama and is followed by Turkish President Recep Tayyip Erdogan.

Soon after his party won the General Elections in May 2014, he tweeted, "India has won! Good days are coming".

Modi's follower base has grown 400%, from four million followers to 20 million, since he was sworn in as the Prime Minister two years ago.

He commands a huge follower base on Facebook, Twitter, and LinkedIn and is even present on Chinese social media platform - Weibo. Recently, he crossed 20 million followers on Twitter. He has been tapping new social media platforms to improve the outreach of his government and be connected with the public.

Modi and his social media team have done a fantastic job so far and he stands unmatched to any other politician in the world. Modi's team has used social media in an innovative way to maximise their reach amongst the youth of the country.

Not just him, Modi has also mandated his ministers to maximise the use of social media platforms and connect with the citizens of India. Railway Minister Suresh Prabhu, HRD Minister Smriti Irani and External Affairs Minister Sushma Swaraj are a few names who have kept their social media game up.

It is evident that Modi prefers social media over TV, print, and news conferences. What better way to connect to the people of the country?

He has built a unique image of himself on social media by using the platform for building diplomatic eyes.

On Twitter, the 65-year-old Prime Minister engages in a myriad of activities. He has given a glimpse of his light-hearted side when he tweeted an animated video of himself with a broom in hand, sweeping a street to promote his Swachh Bharat campaign.

He tweeted aerial view pictures of Seychelles while returning from a political visit. He often tweets selfies with world leaders and Bollywood stars. His family, too, finds a place in his tweets.