Yu Televentures, a sister venture of domestic tech giant Micromax, has launched its 2016 flagship smartphone, Yunicorn, in the market at Rs 12,999.
Yu Yunicorn will be exclusively available on Flipkart starting from 7 June. Yu's last flagship smartphone, Yutopia, was priced at around Rs 25,000 but did not impress Indian users. However, the price of Yu Yunicorn has been termed as "introductory" and may go up in future.
Full metal body
Yunicorn is company's first attempt design to a full-metal body smartphone and most of the reviews have been positive. The physical button is located at the front-bottom side and the same works as the fingerprint sensor for the device. According to a Times of India review, the sensor is impressive but not reliable like the one in Samsung Galaxy S7, or in the Google Nexus 6P.
Inspired by the mainframe and design of Xiaomi Mi 5, Yu Yunicorn flaunts 2.5D curved glass. The Yu Yunicorm is loaded with 5.5-inch IPS display that gives 440 ppi density.
No Cyanogen this time!
Android 5.1 Lollipop out-of-the-box version of operating system is not very special for the dual-SIM phone. The company may bring the Android Marshmallow update very soon. But, if you haven't notice, the latest Yu smartphone will not come with the Cyanogen OS skin like its other siblings. Informing about the same, the chief executive office of the company, Rahul Sharma, said, the mobile community liked pure Android more than the skinned version of the Cyanogen.
Budget phone with 4GB RAM
Seems like Snapdragon is not getting the support of Indian smartphone companies anymore. Following the trend, the Yu Yunicorn packs an Octa-core MediaTek MT6755 processor, coupled with 4GB RAM and Mali T860 GPU. No other popular company is offering 4GB RAM in the price segment.
Like other phones in this segment, the Yu Yunicorn is loaded with a 13MP rear autofocus camera and 5MP selfie snapper. According to most of the reviews, the performance of the lenses is not impressive. The camera has always been a weak point of the Yu devices.
Xiaomi's Mi 5 comes with a 3,000 mAh battery and is priced around Rs 25,000. On other hand, the Yu Yunicorn is almost half its price and is backed by a powerful 4000mAh battery. The company claimed that it will deliver up to 500 hours of standby and up to 20 hours of talk-time.
Good competition to Chinese giant
The company called this handset as the best ever device of Yu. The smartphone will be competing with Moto G4, OnePlus X, Gionee Marathon M5 Lite, Lenovo Vibe S1, Lenovo K4 Note, and LeEco Le 1s in the market.