BJP president Amit Shah Saturday formally launched the party's mass contact campaign in the Malwa-Nimad region of poll-bound Madhya Pradesh.
Shah launched the 'Maha Jansampark Abhiyan' from the Rajwada area and sought support from the people for his party in the upcoming polls.
He garlanded a statue of Ahilyabai Holkar, a former queen of the kingdom of Malwa, in front of the historic Rajwada Palace of the erstwhile Holkar dynasty.
Shah also offered prayers at a Mahalaxmi temple located in the vicinity.
The BJP chief launched the campaign from a famous 'paan shop' in Rajwada and its owner offered a 'paan' to Shah.
Standing on the footboard of his vehicle, Shah greeted the people gathered in the area and then travelled from Rajwada Palace to Krishnapura Chhatri, covering a distance of about half-a-kilometer.
The mass contact programme will cover the Malwa-Nimar region of western Madhya Pradesh, an area considered a BJP bastion.
The BJP is in power in Madhya Pradesh since 2003.