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Amitabh Bachchan new Incredible India brand ambassador

Speed News Desk | Updated on: 14 February 2017, 5:15 IST

Incredible India campaign has got a new face to be their brand ambassador. The Trust Research Advisory (TRA) has replaced Aamir Khan with Amitabh Bachchan to front the campaign, according to exchangeformedia.com.

According to TRA, using a fresh face as a brand ambassador gives the audience a new perspective and enables to widen the brand's reach.

Earlier on 6 January, some media reports claimed that Aamir Khan had been sacked in view of his remarks on the "growing intolerance" in the country.

First published: 12 January 2016, 7:47 IST
 
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