Do remember the time Indipop was in vogue? Pop stars had their own unique sound, their own fan following and everybody was constantly experimenting. And then it all stopped. Indipop was replaced by Bollywood and fashion made pretty much the same journey during the same time.
Right now, with the paparazzi limelight firmly perched atop runways just in case they spot a Bollywood actor or two, the clothes, the creativity, the will to make something that's different rather than something that sells because Deepika Padukone wore it in a film, has taken a backseat.
It is this that designer JJ Valaya is lamenting in a free-falling Facebook post that is refreshingly filter-free. Unhappy with the current crop of designers making the same clothes year after year, he penned his "midnight musings" which have garnered eyeballs, as well as support from fashion stalwarts such as Ritu Kumar and Rohit Bal.
Writing about what Indian designers really mean when they send press releases nowadays, Valaya has royally taken everybody's case. Hilarious, tongue-in-cheek, and sinfully non-diplomatic, the post is a joy to read. Especially for non-fashion enthusiasts. Don't worry, you all. Fashion designers are confused about the clothes too.
Talking to The Times of India about the reasons behind his outburst, Valaya said: "Other than a handful of really creative designers, there's a whole lot of 'me toos' who are suddenly just merely looking around and getting inspired and doing (something) alike.."
Edited by Abha Srivastava