If there is one thing Smriti Irani, the brand new Minister of Textiles has down pat, it is social media. She is second only to Minister of External Affairs of India, Sushma Swaraj, who has already been established as the reigning queen of Twitter.
Last night, the Union Cabinet Minister started a trend that has filled everybody's timelines with gorgeous photos of Indian handloom.
What the hashtag proves irrefutably that be it sportspersons or ministers or the mango people - pretty much everyone (who can afford it) loves handloom.
The 'movement' was started in a bid to encourage the sales of local craft and perhaps also to reassure the weavers and craftsmen that industrialisation hasn't completely taken over the market. A much needed encouragement if we may say so.
Wearing a beautiful silk saree from Bihar, Smriti Irani urged her followers to share photos of their prized handloom goodies with the hashtag #IWearHandloom.
She also asked that five others be tagged in the photo shared and so on to set the trend rolling. She herself tagged only four however: Puducherry Lieutenant Governor Kiran Bedi, Anandiben Patel (who had earlier in the day resigned from her post of Gujarat Chief Minister), Maharashtra CM Devendra Fadnavis and Madhya Pradesh CM Shivraj Singh Chouhan.
Check out some of the beautiful entries here:
Sehwag (@virendersehwag) August 1, 2016
Vijender Singh (@boxervijender) August 1, 2016
Edited by Abha Srivastava