Eat, Pray, Yoga: Patanjali Noodles and the importance of being Baba Ramdev
It is a truth universally acknowledged that as far as trends are concerned, Yoga guru and entrepreneurial genius, Baba Ramdev is a bona fide star. For not only is he body flexible like a pretzel, his business ventures respond to the latest trends almost as fast as Twitter does.
Even as the world was still flipping over #The ReturnOfMaggi, he launched Patanjali Atta Noodles. From Ayurvedic medicines to cosmetics to masalas, to instant noodles. If that leap isn't the stuff of legends, perhaps we need to redefine the word. Whether you love him, hate him, or don't-have-an-opinion-about-him is immaterial, irrelevant and neither here nor on Mars. You just cannot ignore a man who does the Oscar statue better than the Oscar statue. He's the hero of countless memes and epic GIFs, the famed winner of all cultural appropriation debates, a stomach-churner, and a leader on a mission to make snacking healthier. Needless to say, Twitter loves him. And with the launch of the very healthy, absolutely lead-free Patanjali Atta Noodles, Twitterati has just about lost its head.You know you are #broke when you use Baba Ramdev's Kesh Kanti shampoo and eat Patanajli noodles!
- Minal Ruhela (@minalrh) November 16, 2015Pic 1: Before eating Baba Ramdev's instant noodlesPic 2: After eating Baba Ramdev's instant noodles. pic.twitter.com/WZpNMIEJ6D
- Phd in Bakchodi !! (@Atheist_Krishna) November 16, 2015Baba Ramdev's reaction upon surviving one full plate of Patanajali noodles. pic.twitter.com/RiBjtl9RD7
- The-Lying-Lama (@KyaUkhaadLega) November 16, 2015Waiting for Baba Ramdev to launch more Indian products like Desi Daru, Herbal Bidi, Scented Ganja
- Baba (@SamironRoy) November 16, 2015Baba Ramdev after eating Patanjali Noodles pic.twitter.com/hGPvkGxjoj
- Mask (@LootPadiHai) November 16, 2015Waiting for Baba Ramdev to launch more Indian products like Patanjali Pasta, Tamasic Tacos and Satvic Sushi.
- lindsay pereira (@lindsaypereira) November 16, 2015Special trucks to deliver Baba Ramdev's Patanjali Noodles! pic.twitter.com/4KXxoYdQm4
- AV (@vyasaayush09) November 16, 2015When Baba Ramdev markets his #Patanjali #Maggi. pic.twitter.com/Bl3yv1h8ne
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