Whether or not Durex seriously considered an eggplant-flavoured condom will go down in history as a Twitter-fuelled mystery. What we do know, however, is that for now, the condom manufacturers have turned their earlier 'announcement' into a public gag. Metaphorically speaking.
On Tuesday evening, Durex sent out a cheerful tweet welcoming an eggplant-flavoured condom to its 6000+ followers on Twitter.
.@durex hi guys, just a quick one. How have you prepared and cooked the aubergine? Thanks.— Josh Barrie (@joshbythesea) September 5, 2016
@durex Now I am just waiting for Baba Ramdev to launch Patanjali Jadibuti condom— Clash with Vegeta (@GamerVegetaYT) September 5, 2016
An enthusiasm that was largely shot down by a hyperventilating crowd - most of whom cracked the same 'baingan ka bharta' joke. Either it really, truly was a prank that got Durex much free publicity or it was a serious announcement that backfired and was turned into a request for a condom emoji.
For those out of the loop of millennial small talk - an eggplant in emoji-world is not a vegetable but a penis. So eggplant condom wasn't as random a move as some of the tweets would have you believe.
As for Durex's request for a condom emoji (condoji? condomoji?), we say about time. There is no such thing as too much precaution anyway, right? So take away the jaundiced yellow hearts, and give us condomoji instead.
Also Twitter, could you please relax?
@durex For when you don't want your egg planted.— Cynical Bathtub (@cynical_bathtub) September 5, 2016
"They see me baingan, they hatin'"— Accidenteshwari (@accidenteshwari) September 5, 2016
TL right now-— Girl, uninterrupted (@Bookwiser) September 5, 2016
Women talking about heartbreaks and love.
Men talking about flavored baingan Durex.
Durex has made it comfortable for Indian women to go and ask for condoms at chemists!— Neil Sanghavi (@NeilSanghavi) September 6, 2016
"Bhaiyya ek dozen Baingan dena"#win
Pls launch cucumber flavour too. Thanks. https://t.co/ONulkrKbhQ— Lola Kuttiamma (@Priya_Menon) September 5, 2016
Guy at chemist : give me Aubergine condoms— Abhishek Upadhya (@_logik) September 5, 2016
Bengali chemist: Sir,We don't have separate condoms for Bhergins https://t.co/f4g1pdShUp