Sloths of the world, rise and shine. It's time to find your jam, plug in your earphones, and just run. Hit harder than you ever have. Run faster than you thought you could. Jump higher than you did yesterday. Train like you're running a marathon, because you are.
Doesn't it sometimes feel like things 'go viral' even before they're released? Nike's latest ad, Da Da Ding - would be a fine example of that. Starring Joshna Chinappa, Shweta Hakke, Rani Rampal, Gabriella Demetriades, Ishita Malaviya, Jaie Bhadane, Naina Mansukhani, Swetha Subbiah, Jyoti Ann Burrett, Tanvie Hans and Bollywood actress Deepika Padukone, the advert is going viral-ville because let's face it, it's fabulous.
A video about women in sports and a movie star who loves sports, doing what they do, with an angry-happy-excited rap providing the best background music an advert's seen in recent times.
Outgoing First Lady of the United States Michelle Obama had launched a campaign 'Let's Move' on similar lines and it sure did get the crowd to get off the chair. This is an ad, yes. This is mainly to promote Nike, yes. But what a fantastic message to do it with.
Playlist ready? Whatever rocks your fitness boat, you guys. Just do it:
Edited by Aishwarya Yerra