The world of Television ads is getting tougher and tougher.
People have to be at their creative best to get the best reaction from the public, just like this dentist from Jonesboro, Arkansas, who took his commercial to a galaxy far, far away.
Dr. Abernathy hilariously inserted himself into famous scenes from the original 'Star Wars' film to highlight a new way to treat root canals.
Television host Jimmy Kimmel showed the ad on his show 'Jimmy Kimmel Live!' Like Luke Skywalker, he also did not need his instruments to get the job done.
Abernathy sued some new laser treatment called PIPS to complete his task.
"You may all have the Force. But I have PIPS," he shared during the classic awards ceremony after his victory.
Although Kimmel noted the footage was unauthorized and said, "I think there's a very good chance this dental office will soon be hearing from a lawyer's office."