The Graduate Management Admission Council (GMAC) launched its User's Guide to Full-Time MBA Rankings, an online tool to help prospective graduate business students better understand the ranking methodologies established by five well-known rankings:
The Financial Times
U.S. News & World Report
Housed on mba.com, the guide summarises and compares the content included in each of the five ranking methodologies.
"Our research shows that individuals applying to graduate management education programs consider rankings an influential part of their decision-making process," said Sangeet Chowfla, president and CEO of GMAC. "Though rankings exist to provide useful information to judge the quality of MBA programs, the existence of multiple rankings contributes to confusion among applicants. We created this resource to clarify the differences among the various rankings, as no one ranking methodology can speak to the individual needs and aspirations of every candidate considering a business degree."
"Rankings are appealing to applicants because they provide some level of clarity and order to a marketplace of business schools that is highly complex. They curate diverse data points from a variety of sources into a simple, easily comparable measure of overall quality. The inherent issue with rankings, however, is that quality is highly subjective and there is no universally agreed upon way to measure it. For that reason, multiple rankings exist for full-time MBA programs, each with its own methodology that draws upon a different mix of data indicators and weights," states a release from GMAC.The interactive guide takes a look at the methodologies across standardised weighting categories, identifying distinctive aspects of each ranking, and presenting a compilation of other useful ranking information and analysis.
Defining Each Rankings' Distinctive Emphasis
Comparing the five methodologies across standardised weighting categories allows the user to easily compare and contrast the approaches each publication takes to creating its methodology.The User's Guide to Full-Time MBA Rankings analyses the last two years' editions of ranking publications, providing data on precisely how much the results changed in one year.