Tata group launches online shopping portal TataCliq; introduces 'Phygital' model

Tata group on 27 May officially entered the rising e-commerce market with its latest product called TataCliQ.com, primarily aimed at selling apparel, electronics, footwear, and other consumer products.

After placing their order on TataCliQ, customers can either choose home-delivery or an option to pick them up from the nearest store owned by a part of the Tata conglomerate. The company has termed the new selling model as "phygital" - made with phyics and digital.

The 47-year-old chairman of Tata group, Cyrus P Mistry inaugurated the store by placing an order via its website and collecting it from a Westside store, owned by the group.

TataCLiQ.com has been offering a range of products from electronics to clothes, ACs and smartphones. The youngest entrant to the e-retail industry is also offering a range of international shopping brands.

The website is also the exclusive retailer of Microsoft Surface Pro 4 laptop.

According to a Goldman Sach report, India's e-commerce market will grow 15 times to reach $300 billion, 2.5% of country's gross domestic product, within next 15 years.

During the launch, chief executive officer of TataCliq.com, Ashutosh Pandey said that this website would be the first-of-its-kind phygital online marketplace that will blend in-store and online shopping.

The pick from the store service will be available across over 500 stores and 12 brands. At present, the delivery services will be available in 6,856 pincodes across 689 cities of 23 states and two Union Territories. The company is working to increase the numbers significantly in coming days, Pandey added.

The company has curated over two lakh products before the launch, with the prices starting from Rs 99. In the launching phase, the 'Phygital' service will be available at Croma, Westside, Jack & Jones, Killer, Vero Moda, Mochi, and Metro stores.