Shah Rukh Khan found himself at the receiving end of a massive Twitter storm recently, after he was named the brand ambassador of Reliance Jio.
Twitter users slammed Reliance for picking the actor for the role. While some users said that SRK did not deserve to be the brand ambassador, others threatened to boycott Reliance for their decision - all under the hashtag #JioRemoveSRK.
On 18 September, Khan finally broke his silence on the row. He tweeted:
"I follow my Freedom Fighter father's advice 'quieter u bcome the more u r able 2 hear'.Good he's no more, he'd be sad 2 hear wot sum ppl say."
I follow my Freedom Fighter father’s advice ‘quieter u bcome the more u r able 2 hear’.Good he’s no more, he’d be sad 2 hear wot sum ppl say— Shah Rukh Khan (@iamsrk) September 19, 2016
#JioRemoveSRK vs #JioOnlyForSRK
Reliance's decision to name King Khan as their brand ambassador sparked a Twitter row. The users tweeting under the #JioRemoveSRK alleged that the actor's comments in November 2015 proved that he was 'anti-national' and undeserving of the brand ambassador title. In response, King Khan's fan base trended the #JioOnlyForSRK hashtag.
Here's a look at the #JioRemoveSRK tweets that flooded the actor's timeline in the wake of the announcement:
#jioremovesrk hatao is deshdrohi ko— naveen negi (@Naveen_negi) September 18, 2016
SRK now the face of jio. If they cntnu with such antintnl ppls i hereby boycott jio and appeal all other to boycott as well #JioRemoveSRK— Mohak G. Nayak (@MohakNayak) September 18, 2016
Here's a look at the #JioOnlyforSRK tweets from those backing the actor:
Dear ShahRukh Khan sr is more INDIAN than some so called nationalists... #JioOnlyForSRK— Pratyush Yadav (@Pratyush1Yadav) September 18, 2016
The actor will lead the 27 December soft launch of the 4G telecom services, which are expected to be rolled out by April 2017.
"As the brand ambassador of Jio, I have worked closely with Mukesh bhai and his children on the project, which will be a game changer," King Khan told Business Standard in a recent interview.
The actor is currently in Amsterdam where he is shooting for Imtiaz Ali's The Ring, with Anushka Sharma.