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Housefull 3 or Airlift? Akshay Kumar reveals which will be a bigger hit

Vineeta Kumar | Updated on: 26 May 2016, 14:12 IST

Akshay Kumar is considered to be one of the most versatile superstars of Hindi cinema. He has acted in movies belonging to a range of genres -- comedy, action, romance, and drama.

After giving 2016 its first superhit, Airlift, the actor is now gearing up for Housefull 3. Considering the amount of buzz the third installment in the popular Housefull franchise has created, the film is sure to set cash registers ringing. But, would it be able to break the records set by Akshay's Airlift, which went on to collect Rs 128 crore in its lifetime run at the Indian Box Office?

The actor thinks so!

At a press conference held in Delhi for the film's promotion, Catch asked Akshay to clarify this statement that he had made earlier: "Housefull 3 is a safe film as compared to Airlift."

Also read: First Airlift, now Housefull 3, Here's why 2016 will be Akshay Kumar's best year yet

The Khiladi explained that Housefull 3 is certainly a safer Bollywood film than Airlift because it's entertaining. He said:

"Yes, it is. Because it is entertaining. Also, a lot of money comes in through the satellite rights being sold (of Housefull 3). It (Housefull 3) is quite a satellite friendly film."

Also read: Housefull 3: Akshay Kumar is very protective and sensitive, says Abhishek Bachchan

How do satellite rights add to a film's revenue?

Satellite rights of the film are the rights acquired by a TV channel by the production house of the film to broadcast (or show) the film on their channel for a period of time mutually decided by the two parties. The rights could be acquired for the lifetime or for a limited period of time. (Colors has the rights to Sanjay Leela Bhansali's Bajirao Mastani, Zee has the rights to most of the Rajshri films -- Hum Saath Saath Hain, Hum Aapke Hain Kaun -- while Star Gold has the rights to all the latest Salman Khan blockbusters -- Prem Ratan Dhan Payo etc.)

In lieu, the channels pay a hefty amount to the production house, which later is made up through ad revenues.

Also read: Housefull 3: When Akshay Kumar 'sneezed' on Lisa Haydon

The amount that a production house charges to the TV channel depends on three factors:

Ritiesh Deshmukh, Lisa Haydon, Jacqueline Fernandez, Akshay Kumar at the HT Most Stylish Awards (IANS)

1. The face value of the production house (a big production house like YRF, Dharma Productions, EROS, Nadiadwala Grandson would rake in more amount as compared to a small or new production house).

2. The star cast (films featuring big stars like the Khans, Kapoors, Hrithik Roshan, Deepika Padukone, Priyanka Chopra, Akshay Kumar among others will get to bought for a higher price as compared to films featuring a lesser known cast or a less popular one).

3. The popularity factor (rights of films that succeed in creating a buzz among the audience like various franchises -- Golmaal, Dhoom, Housefull, Singham etc, will always fetch more than other films).

Also read: Would you like to see Akshay Kumar working in adult comedies?

First published: 26 May 2016, 14:12 IST
 
Vineeta Kumar @VineetaKumar_09

Vineeta brings Bollywood fun and intricate showbiz details to Catch/Speed News. She has worked with IndiaTV, Zee News, and is here to provide Catch readers with the best of 'quality entertainment'. A Delhi girl, Vineeta pursued BMMMC from I P College for Women, Delhi University, and craves to know more all the time. When she is not indulging in a serious cinematic discussion over a film she just watched, Vineeta is either reading a fantasy book or polishing her artistic skills.

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