Akshay Kumar is considered to be one of the most versatile superstars of Hindi cinema. He has acted in movies belonging to a range of genres -- comedy, action, romance, and drama.
After giving 2016 its first superhit, Airlift, the actor is now gearing up for Housefull 3. Considering the amount of buzz the third installment in the popular Housefull franchise has created, the film is sure to set cash registers ringing. But, would it be able to break the records set by Akshay's Airlift, which went on to collect Rs 128 crore in its lifetime run at the Indian Box Office?
The actor thinks so!
At a press conference held in Delhi for the film's promotion, Catch asked Akshay to clarify this statement that he had made earlier: "Housefull 3 is a safe film as compared to Airlift."
The Khiladi explained that Housefull 3 is certainly a safer Bollywood film than Airlift because it's entertaining. He said:
"Yes, it is. Because it is entertaining. Also, a lot of money comes in through the satellite rights being sold (of Housefull 3). It (Housefull 3) is quite a satellite friendly film."
How do satellite rights add to a film's revenue?
Satellite rights of the film are the rights acquired by a TV channel by the production house of the film to broadcast (or show) the film on their channel for a period of time mutually decided by the two parties. The rights could be acquired for the lifetime or for a limited period of time. (Colors has the rights to Sanjay Leela Bhansali's Bajirao Mastani, Zee has the rights to most of the Rajshri films -- Hum Saath Saath Hain, Hum Aapke Hain Kaun -- while Star Gold has the rights to all the latest Salman Khan blockbusters -- Prem Ratan Dhan Payo etc.)
In lieu, the channels pay a hefty amount to the production house, which later is made up through ad revenues.
The amount that a production house charges to the TV channel depends on three factors:
1. The face value of the production house (a big production house like YRF, Dharma Productions, EROS, Nadiadwala Grandson would rake in more amount as compared to a small or new production house).
2. The star cast (films featuring big stars like the Khans, Kapoors, Hrithik Roshan, Deepika Padukone, Priyanka Chopra, Akshay Kumar among others will get to bought for a higher price as compared to films featuring a lesser known cast or a less popular one).
3. The popularity factor (rights of films that succeed in creating a buzz among the audience like various franchises -- Golmaal, Dhoom, Housefull, Singham etc, will always fetch more than other films).