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Two of India's finest dancers, Hrithik Roshan and Tiger Shroff join hands for 'HRX'

Himesh Mankad | Updated on: 13 February 2017, 4:23 IST

Hrithik Roshan's apparel brand 'HRX' has roped in Tiger Shroff as their first ever brand ambassador. Hrithik and Tiger have been good friends way before the young star's debut in Bollywood last year with Heropanti. Talking to Bombay Times about the association with Tiger Shroff, Hrithik said,

"The mission of our brand is to impact, transform and empower a billion people to be their own hero. Tiger embodies the values of our brand. In him, I see the potential to break norms and become an inspiration for others. For us to reach our goal, we need to bring on more people who believe in our brand's vision along with me."

Tiger Shroff for HRX Campaign

Tiger Shroff too was excited about the professional association with Hrithik Roshan, whom he considers his idol. Speaking about representing HRX, he said, "I am very excited to represent Hrithik sir's brand. For me, it's a dream that has come true. The brand philosophy is truly inspiring. I am very eager to be part of the campaigns in the days to come."

HRX clothing line is currently available online on Mytra.com and Hrithik Roshan has plans to come up with physical stores across the nation very soon.

Hrithik and Tiger are two of India's finest dancers and the two of them joining hands to promote HRX is seems like a sure shot formula to win over the country's youth.

First published: 10 September 2015, 2:22 IST
Himesh Mankad @himeshmankad

Himesh Mankad is an entertainment journalist who has a B.Com degree from Narsee Monjee College, Mumbai. He prefers covering Bollywood and loves good stories and music. When not watching movies, he can be found on a cricket field strutting his stuff.