It is finally official that Shah Rukh Khan's Raees will not clash with Salman Khan's Sultan at the Box Office this Eid.
An official statement by Ritesh Sidhwani of Excel Entertainment states that it was not an easy decision to opt out of the clash, however circumstances demanded that it be done.
"It was not an easy decision to move the film. We understand that our movie is highly anticipated. However, a film of such magnitude requires appropriate showcasing. Therefore, we have decided to shift our release date," it read.
Though a section of fans on social networking sites are upset with the fact that their superstar decided to move, here are 5 reasons it made sense NOT to clash with Sultan:
While the clash is a win-win situation for exhibitors (theatre owners) as most of the shows will run to packed houses, the distributors, especially Raees', might entail losses just like 90 per cent of people distributing Dilwale had to.