The year 2015 has been nothing short of a disaster for Fox Star Studios. It started with a moderately budgeted film Khamoshiyan which despite the budget, just managed to break even taking into account revenue from all ancillary sources.
Following Khamoshiyan was Emraan Hashmi's Mr. X which released amidst huge hype but opened to negative reviews and the same translated to dismissal performance at the Box-Office.
Despite the above two films being flops, Fox Star did not lose much though. In May, one of the biggest disasters in the history of Indian Cinema released in the form of Bombay Velvet. Produced by Fox Star Studios, the film was made on a huge budget of Rs 120 crore and the Box-Office returns for Fox Star was less than Rs 12 crore from the theatrical run;the film raked in 25 crore in its lifetime run.
Following Bombay Velvet was Hamari Adhuri Kahaani, which yet again just managed to break even taking into consideration returns from all ancillary sources. Post Hamari Adhuri Kahaani, Fox Star released two small budget films, Guddu Rangeela and Miss Tanakpur Haazir Ho and both the films tanked without any trace.
Who would have imagined that films like Brothers and Shaandaar would fail to stand up to the expectations of movie-goers? Both the films had everything going in their favour before the release. But bad word of mouth reviews dented the collections of both the films. Though Brothers managed to rake in close to Rs 80 crore at the Box-Office, securing a below average verdict, Shaandaar is on its way to be termed as another disaster for Fox Star.
The film has had a declining trend at the Box-Office ever since its release and the film raked in a mere Rs 36 crore during the first five days and the collections are looking to settle below the Rs 50 crore mark in the long run. The budget of the film is close to Rs 75 crore and it is impossible for Shaandaar to break even, taking into account revenue from all sources.
The big question which arises now is will Fox Star Studios shrug off its misfortunes with Salman Khan's Prem Ratan Dhan Payo?
The film has everything going in its favour with Salman Khan and Sooraj Barjatya returning to the big screen 16 years after Hum Saath Saath Hai. The trailer of the film has managed to achieve the desired response and with Salman Khan returning after a blockbuster like Bajrangi Bhaijaan, the film is expected to open huge at the Box-Office.
Speaking about the same, Trade Analyst Komal Nahta says,
"I think Prem Ratan Dhan Payo will end the dry spell for Fox Star Studios as Salman Khan and Sooraj Barjatya have a 100 per cent track record and they are one of the most formidable teams. There is no reason to believe that the film will not do well at the Box-Office.
The trailer has been loved immensely. My expectations from the performance of the film at the Box-Office are sky high and I am confident that it will do more than Happy New Year on its opening day."
The distributor of Mumbai Circuit, Rajesh Thadani says,
"Yes, I am pretty hopeful and definitely the dry run will end for Fox Star with Prem Ratan Dhan Payo. I am sure that the film will create new records and will probably be the highest grosser of the year and set benchmarks."
Leading Distributor/Exhibitor Harsh Jain, Sanman Group says
"I think Prem Ratan Dhan Payo will break the myth that films produced by Fox Star Studios don't work at the Box Office. I think Prem Ratan Dhan Payo will start breaking all the records from the first day itself. I predict a bumper opening for the film and I can see it run in the theatres for at least 4 weeks. I think the film will open above 40 crores and no one can predict how much the film will earn in its lifetime run."
Leading Exhibitor, Prashant Solanki, Cine Park Valsad says,
"With a solo release and that too on Diwali, I have high hopes from PRDP and expecting a business of over Rs 300 crore."