Salman goes the snail mail way to promote Hero

After Bajrangi Bhaijaan , Salman Khan's second film under the banner Salman Khan Films, Hero released across the world today. The film, which marks the debut of Sooraj Pancholi and Athiya Shetty, has marked a fairly decent start at the box office.

And now, Salman Khan has come up with a unique promotional strategy. The actor took to twitter to announce the new activity, which revolves asking those who have watched Hero , to send their movie tickets via post along with their residential address and twitter ID mentioned on the cover letter. Hundred lucky ones will then get Salman Khan's autograph on the tickets which will be sent to them via post.

The actor also told his fans that "posting a letter" is the original way to mail and that's how things were before the technological revolution.

Hero stars Sooraj Pancholi, Athiya Shetty, Aditya Pancholi and Tigmanshu Dhulia in pivotal roles.