Salman Khan - Anushka Sharma's Sultan has already raked in Rs 30 crore via sponsorship ahead of its world television premiere - the highest ever for a Bollywood film television screening.
Sony Network got the satellite rights of the Blockbuster for Rs 55 crore and recovered more than half the investment ahead of the first screening. The network will now be looking to earn major profits from multiple screenings henceforth.
The sponsors who have paid a huge chunk of money to get their brand associated with the Salman Khan film include:
OPPO Mobiles: Co-Presenter
Colgate: Associate Sponsor
Hindustan Unilever: Co-Powered by sponsors
Mahindra & Mahindra: Co-Powered by sponsors
Google Mobile: Ad Slot
Raymond: Ad Slot
Vivo Mobiles: Ad Slot
L'Oreal: Ad Slot
Intex Technologies: Ad Slot
Lenovo: Ad Slot
Pernod Ricard: Ad Slot
The channel heads are in talks with a leading mobile network to come on board as the presenter of Sultan. With Bajrangi Bhaijaan, Prem Ratan Dhan Payo being two of the most watched Bollywood films on TV, the film is expected to record over 2 crore television impression.
"With a Salman Khan film, the build-up really matters. What we try and focus on, from a creative standpoint, are visuals, dialogues, imagery, storyline and little snippets on aspects that didn't come through during the promotions before the theatrical release. For us, a film like Sultan means a really big campaign so certain insights can create a lot of interest in the film," said Vaishali Sharma, senior vice president, marketing, Sony Max cluster.
The movie will be premiered on Sony Max and Sony Max HD on 15 October, 2016. Upon its release, Sultan raked in over Rs 550 crore at the global Box Office.
-- With Livemint Inputs