In an industry where it's easy to follow a formula, John Abraham likes to break conventions.
Whether it's his acting projects or productions, the Bollywood talent said that he finds it "boring" to be in a "safe" zone.
A former supermodel, John made his acting debut in Bollywood with Jism in 2003 when erotic thrillers were not as popular a genre as it is today.
In 2012, when John turned producer with Vicky Donor, it turned out to be a perfect example of a clean entertainer with a powerful message about a subject as hush-hush as sperm donation.
The Rocky Handsome actor opened up on his choice and taste of cinema in an interview with IANS in Mumbai. Here are a few things he said:
On his rise and fall in Bollywood
"When I play safe, I fail, and people ask me why, and I say conventional is boring! I will always experiment. Jism was very different, and Vicky Donor as a producer again very different.
I will always experiment with my films... even if they fail in the short run, they will work in the longer run".
On experimenting with his work
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"I have to play unsafe. John works when he is experimental, he works when he is unconventional. I cannot play safe; safe is so boring for me that it shows on my face! Safe is monotonous for me".
On being both and actor and a producer
"I will always first be an actor, then a producer. When the actor's life cycle comes on a low stage, the producer will pick up. As an actor, I will do commercial films like Welcome Back and Housefull 2, but will I make them under my banner JA Entertainment? No, I will make a Madras Cafe and a Rocky Handsome".
On the kind of films he backs
"I will make a film that has the fabric which I really believe in as a producer. I am driven by content so aggressively that people have got fed up of me. I only concentrate on content. While others are creating films, I am only building a bank of content".
His next production Rocky Handsome, which also stars Shruti Haasan, will have dollops of action -- perhaps much more than some of John's previous action movies. But he's not bothered about being typecast in the genre.
On being typecast as an action hero
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"Somewhere in all the content I see and I explore, there is a basic thread that holds it all together, and that's a little bit of action. I don't have a problem with that and I don't look at it as getting typecast.
I have the physicality of an action hero. I have signed up for action for my next three films... If I really wanted to be careful, then I'd probably dance".
The fitness freak also says he enjoys the daredevilry.
On his upcoming film, John said that the Nishikant Kamat-directorial Rocky Handsome is "the action that's backed by the emotion or the emotion backed that's by the action".
"With Rocky Handsome, I just felt that any amount of good action is worthless without the right and requisite emotion".