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Decoding Mohenjo Daro: Here's why this Hrithik Roshan film is a flop!

Himesh Mankad | Updated on: 10 February 2017, 1:48 IST

Hrithik Roshan's Mohenjo Daro has ended its run at the Box Office with lifetime collections of Rs 57.5 crore in India.

The period drama, directed by Ashutosh Gowariker, has been declared a flop by Bollywood trade because its dismissal run at the ticket window has worked against its massive budget of the film.

The satellite rights of Mohenjo Daro were sold before the release at a record-breaking price of Rs 60 crore. However, as per industry norms, the amount was adjusted to Rs 25 crore after its disappointing theatrical run.

Disney UTV, the producers of Mohenjo Daro, entailed a loss of approximately Rs 47 crore - to become one of the biggest loss-makers of the year.

Here's a look at economics of Mohenjo Daro:

Cost of production: Rs 100 crore

Print and publicity: Rs 20 crore

Total cost: Rs 120 crore

Recovery:

All-India distributors share: Rs 27 crore (approx.)

Overseas distributors share: Rs 12 crore (approx.)

Satellite rights: Rs 25 crore (Renegotiated)

Revenue from ancillary sources: Rs 9 crore (approx.)

Total recovery: Rs 73 crore

Loss: Rs 47 crore (Rs 120 crore - 73 crore)

Verdict: Flop

First published: 26 August 2016, 5:02 IST
 
Himesh Mankad @himeshmankad

Himesh Mankad is an entertainment journalist who has a B.Com degree from Narsee Monjee College, Mumbai. He prefers covering Bollywood and loves good stories and music. When not watching movies, he can be found on a cricket field strutting his stuff.

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