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Decoding Ae Dil Hai Mushkil: Here's why this Ranbir Kapoor film is a clean hit!

Himesh Mankad | Updated on: 10 February 2017, 1:39 IST

Karan Johar's romantic saga, Ae Dil Hai Mushkil, is looking to end its run at the Box Office at collections close to Rs 109 crore.

The film, starring Ranbir Kapoor, Anushka Sharma and Aishwarya Rai, fared the best at tier one cities like Mumbai, Delhi, Kolkata, and Bangalore. In what came as a surprise, the film also drew crowds at the mass centres, despite its predominantly urban appeal.

Our prediction

Catch had previously predicted that Ae Dil Hai Mushkil would rake in Rs 110 to Rs 115 crore at the Box Office.

The success of Ae Dil Hai Mushkil has come as a breather for Ranbir Kapoor whose last hit film was Yeh Jawaani Hai Deewani (2013).

Decoding the number game behind Ae Dil Hai Mushkil

Expenditure (As released by the ADHM in an official statement)*

Cost of Production: Rs 85 crore

Print and Publicity: Rs 15 crore

Total: Rs 100 crore


Indian Box Office: Rs 109 crore

Indian Distributor Share: Rs 55 crore

Overseas Box Office: Rs 65 crore

Overseas share: Rs 30 crore

Satellite rights: Rs 35 crore

Music rights: Rs 20 crore

Ancillary sources: Rs 10 crore

Total revenue: Rs 150 crore

Profit: Rs 50 crore

Return on Investment: 50%

Verdict: Hit

Ae Dil Hai Mushkil is a profitable venture for all associated with the film. The cost of production does not include Karan Johar's direction fees and even if we add a fictitious amount of 15 crore to the cost, yet the film will be profitable.

Although the film could have done better biz theatrically, the controlled budget and non-theatrical revenue i.e. satellite and music rights helped it emerge a clean hit.

First published: 11 November 2016, 6:34 IST
Himesh Mankad @himeshmankad

Himesh Mankad is an entertainment journalist who has a B.Com degree from Narsee Monjee College, Mumbai. He prefers covering Bollywood and loves good stories and music. When not watching movies, he can be found on a cricket field strutting his stuff.