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Decoding Ae Dil Hai Mushkil: Here's why this Ranbir Kapoor film is a clean hit!

Himesh Mankad @himeshmankad | First published: 11 November 2016, 18:34 IST
adhm box office - himesh

Karan Johar's romantic saga, Ae Dil Hai Mushkil, is looking to end its run at the Box Office at collections close to Rs 109 crore.

The film, starring Ranbir Kapoor, Anushka Sharma and Aishwarya Rai, fared the best at tier one cities like Mumbai, Delhi, Kolkata, and Bangalore. In what came as a surprise, the film also drew crowds at the mass centres, despite its predominantly urban appeal.

Our prediction

Catch had previously predicted that Ae Dil Hai Mushkil would rake in Rs 110 to Rs 115 crore at the Box Office.

The success of Ae Dil Hai Mushkil has come as a breather for Ranbir Kapoor whose last hit film was Yeh Jawaani Hai Deewani (2013).

Decoding the number game behind Ae Dil Hai Mushkil

Expenditure (As released by the ADHM in an official statement)*

 
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