Baar Baar Dekho is all set to release on 9 September and the lead pair, Sidharth Malhotra and Katrina Kaif, are going all out to promote the film.
In a recent interview, Sidharth revealed that the Nitya Mehra directorial is a new-age love story with a twist. He said:
"Baar Baar Dekho is a new age love story with a nice concept to it. If I pull out a family drama (Kapoor and Sons) and a love story in a single year it would call for a party. I think this is a story which the youth in India will connect to".
The actor also spoke about the need to check rising movie ticket prices in India. "I think the ticket rates in India should be subsidised. As an industry, the high ticket rates are harming the business of the film. The families have stopped visiting theatres because things go over budget. We are highly taxed and I think the government should also come up with some regulation to support the industry," he said.