India's second leading smartphone maker, Micromax, has launched Canvas Mega 2 phablet category 4G smartphone with a giant 6-inch display, at Rs 7,999.
The smartphone features a plastic and glass body with all the latest features. While launching the smartphone, the chief marketing officer of Micromax, Shubhait Sen, said, "With the proliferation of 3G and 4G networks, the mobile video traffic is expected to grow at a CAGR of 88% between 2014 and 2019. Mobile gaming is another big area of growth with user-base likely to reach 320 million by 2020 (source: statista) from the current 180 million. This has led to the phablet category's phenomenal growth of 190% in 2015 over previous years. We believe, there will be further rise of mobile internet and persistent increase in demand for larger screens and video consumption. Micromax spotted these trends early on with its super successful Doodle series and now furthering it with Mega series by offering consumers various large screen smartphones options to provide an immersive internet and entertainment experience."