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Google has a new logo: a small step for design, a giant leap for Internet-kind

Sahil Bhalla | Updated on: 13 February 2017, 4:05 IST

Exciting times for Google! After a new company, they now seem to have a new logo.

Just under a month after the company was restructured, Google has given itself a makeover. The new Google logo still says Google (like, duh) but it's using a new font type.

The logo now uses a sans-serif typeface that helps give it a fresh modern look in sync with the times. The colours are a bit softer than before and a lot more understated. It is in line with its parent company Alphabet's logo. Both the companies' design language is now in tandem.

Ever since Google was introduced as a Stanford University graduate project by Larry Page and Sergey Brin, it has been evolving. But this has easily been one of the biggest changes for the company since 1999 when the colours were first cleaned up and restricted to four hues. What's also changed over time is the perspective of the logo itself, which is now more flat.

Beyond just the logo, the tiny 'g' seen on browser tabs - called a favicon - is also getting a makeover. From a lower case 'g', it will now be an uppercase 'G' using all four of Google's colours.

This new design is expected to roll out across all platforms soon. It is, in fact, already on the homepage, as you can see with the animated Google Doodle that erases the old one and draws the new.


If you're wondering what Google has looked like through all these years, here's a quick rewind.

First published: 1 September 2015, 10:23 IST
Sahil Bhalla @IMSahilBhalla

Sahil is a sports and tech correspondent on the speed news desk at Catch. A gadget freak, he loves offering free tech support to family and friends. He studied at Sarah Lawrence College, New York and worked previously for Scroll. He selectively boycotts fast food chains, worries about Arsenal, and travels whenever and wherever he can. Sahil is an unapologetic foodie and a film aficionado.