Kerala's IT firm organises campaign for menstrual hygiene

A US-based Software Company has organised a unique two-day campaign to create awareness among the masses on menstrual hygiene.

The software company 'Navigant', located in Thiruvananthapuram's Techno Park has started a "Padaid" campaign on January 25 in which they placed pad aid boxes in different parts of the office and encouraged its employees to contribute by dropping sanitary napkins in it.

"When we started the campaign we were not sure how many people will participate in it. But later lots of employees contributed to this cause," said one of the organiser.

"Some men employees offered money, but we encouraged them to purchase the sanitary napkins and drop them," another organiser added.

The initiative undertaken by the company received an overwhelming response with other organisation located in the region showing interest in taking part in it.

The company has decided to hand over the collected napkins to the representatives of "sakhi" an NGO working for women.

-ANI