Rich Kids - the social networking site only for the stupidly rich

Rich Kids

It's not that rich kids are complaining about the currently available social media options. After all, it's hardly their peers who shower appreciation on the rich kids of Instagram, but us, the unwashed masses.

Still, Ivan's logic was that rich kids weren't getting enough exposure thanks to commoners whose posts might be equally interesting if not more. This is why, while Rich Kids allows commoners to join, only those willing to pay the $1000 monthly fee will be able to post.

It's all about maximising the visibility the rich feel entitled to. As their membership page so delightfully informs us, "being rich is boring when nobody sees you." And, for those balking at the exorbitant monthly fee, the website makes no apologies:

That's right, if $1000 - roughly double the average monthly wage of India - is too much for you, this isn't the platform for you. However, we think a more appropriate statement would've been,' If you have even half a brain and an iota of sense, this isn't the platform for you.'

Self-defeating

Think about it, the websites basic premise, that being rich is only fun when its visible to others, is inherently at odds with the goal of maximising visibility.

Rich Kids allows only people rich and/or daft enough to cough up the monthly fee, the privileges of posting and interacting and this will certainly increase their visibility. However, it also makes the assumption that us, the commoners (apologies to all the one rich person reading this), will sign up just to scroll through rich kids' posts despite being robbed of a voice.

Sure, some people may be bored enough, desperate enough or just plain stupid enough to sign up for this economic cuckolding. The vast majority though, will laugh at it, think its members are touched in the head and never speak of the site again. Which means that, sure, paying members posts will be visible, but to an online ghost town.

Also read - China puts an end to TV reality shows featuring celebrity kids

Also, the beauty of rich kids posting their largesse on Instagram is that they aren't in any direct competition with each other. There's plenty of filler to break away from the mundaneness of wealth, and each display of pomp is seen in isolation. Put them all together and it just blurs into one boring collage of money that could've been better spent.

If Netropolitan taught us anything, it's that even blinded by all the shiny things in the world, people can still spot a lemon. However, maybe, just maybe, the stupidity of youth might actually allow this platform to succeed.